A professional looking web site, is vital to making the right impression on people. Even if your web site is not a business, you want it to look well run, but if you are selling software a badly designed web site will put off potential customer as they will expect the same from your products and services.

There are many issues to address to create a professional looking site.

• Hosting - You need a reliable host with the facilities you require.
• Portal software - Allows you to add and manage site content at a higher level than directly editing html.
• Bulletin Board - Do you want forums on your site?
• Graphics - No site is complete with out logos and other graphics to break up the text and enliven the site.
• Active Content - It is important that a web site changes content regularly, so that customers are encouraged to return for more.
• Programming - There is a trend for sites to require much less hand on programming. But whilst you can use portals and bulletin boards etc, without customisation, it is still the case that a bit of tweaking is almost always needed to get the best out of things.