Header weightings

When Search Engine Spiders look at your web site, they will use different weightings for header text, than the weighting they will give body text.

This makes sense as headings are likely to be a summary of what your page is about.

The first thing to check about your page is that it really is using proper html headers as delimited by <h1></h1>,<h2></h2> etc. If you have made the mistake of creating pages in Microsoft Office, you may well find you pages have items that look like headers to the user, but are in reality just some very messy <font> tags.

Unfortunately <h1></h1> headers tend to look pretty appalling, the text is just too large.

However there is a very easy answer to this. You simply modify the way <h1></h1> headers will look by use of a Cascading Style Sheet CSS.

For example:

h1 {
 color: #405115; font-family: Trebuchet MS, Verdana, Arial, Helvetica, sans-serif;
 font-size: 16px; font-weight: bold;
 } 

Conclusion

The effectiveness of this technique is hard to measure, as indeed are most things in the world of SEO unless you have the ability to set up dozens of web sites allowing you to test each idea in scientific isolation.  However since the effort is so little, we would recommend it as a must use method of Search Engine Optimization.