This article occupies that grey area between sensible use of SEO techniques and bending your web site out of shape, to take advantage of every possible edge you can get with the Search Engines.

The theory goes and it makes sense, that Search Engine Spiders read your page in the order it is presented to them in the source code of the page. Thus to increase your chances of a good ranking you should have your keyword dense introductory text near the top of the page.

But when using a typical Mamo template this does not happen. In particular the left hand column of your template which is full of largely useless textual content, will come prior to your page content.

The solution to this is to alter the template:

As an overview you could consider a section of a template as following this format:

<table>
   <tr>
       <td>Left content</td>
       <td>middle conent e.g. the page content you want to see first</td>
       <td>Rigth content</td>
   </tr>
</table>

You want to create a page with the middle content first, so you alter the template thus:

<table>
   <tr>
       <td valign="top"></td>
       <td valign="top" rowspan="2">Middle Content</td>
       <td valign="top"></td>
   </tr>
   <tr>
       <td>Left Content</td>
       <td>Right Content</td>
   </tr>
</table>

The exact tweaking will vary from template to template.

Is this sort of tweaking really worth it? We think if you are seriously trying to get the best out of your pages, the answer has to be yes.